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Cameras rolling in Australian driveways

07/10/2009
NRMA Insurance is calling for manufacturers to continue the trend towards introducing reversing cameras on new cars, following the results of its 2009 Reversing Visibility Index.

Of the 205 cars tested, five per cent scored the full five stars up from zero per cent in 2004. The improvement in the results has largely coincided with an increase in the number of reversing cameras now coming as either standard or optional features on new cars. This year the total reached 22 – up
from only one in 2004.

Significantly, for the first time, cameras are now available on popular Australian built large cars, with both the Ford Falcon and Toyota Camry/Aurion introducing it as either an optional or standard feature on selected vehicles.

And NSW drivers appear set to embrace the trend with more than three quarters* (79 per cent) arguing reversing cameras are a worthwhile safety feature. In the last 12 months, almost half (46 per cent) of NSW drivers have had a “near miss” while reversing.

NRMA Insurance spokesperson Robert McDonald said the results were pleasing, however there was still more that both manufacturers and consumers could be doing.

“Both Ford and Toyota are to be congratulated on their move to introduce reversing cameras to the large vehicle category – meaning more Australian families will have access to this life saving technology,” explained Mr McDonald. “We would like to encourage other manufacturers to follow their lead.

“Less than ten years ago, no manufacturers had reversing cameras, however around half now have them on at least one of their models. And it is pleasing to see manufacturers of more affordable cars, like Kia for example, also embrace this technology.

“Display screens are already installed in many new cars for audio, GPS and air-conditioning. This means a reversing camera can easily be added to the existing system, which hopefully means manufacturers will continue to make them available.”

Mr McDonald said parents who were not looking to upgrade the family car soon could also consider purchasing a reversing camera and having it retro-fitted. A properly installed camera could improve the visibility of the car to a five-star standard.

“Although reversing cameras will improve safety significantly, there is still no substitute for adequate supervision,” added Mr McDonald.

NRMA Insurance Reversing Visibility Index
This Index has been developed to encourage motorists to compare the safety design features of vehicles. This consumer tool takes into account the visible area and distance across the rear of the vehicle and whether cameras and sensors have been installed. Results are rated on a scale of zero to
five stars, with a rating of five indicating better reversing visibility than all other vehicles.

5 star vehicles

Vehicle Series Year Model
BMW X5 (5 Door Wagon) - With OEM Camera E70 03/07 -
Ford Territory (5 Door Wagon) - With OEM Camera SY 10/05 -
Holden Commodore Sportwagon (5 Door Wagon) - With OEM Camera VE 04/08 -
Honda Legend (Sedan) - With OEM Camera 30 08/06 -
Kia Soul (5 Door Hatch) - With OEM Camera AM 04/09 -
Lexus GS430 (Sedan) - With OEM Camera UZS190R 03/05 -
Lexus IS250 (Sedan) - With OEM Camera GSE20R 11/05 -
Lexus LS460 (Sedan) - With OEM Camera USF40R 04/07 -
Lexus LX570 (5 Door Wagon) - With OEM Camera URJ201R 04/08 -
Mercedes Benz E-Class (2 Door Coupe) - With OEM Camera 207 07/09 -
Toyota Kluger (5 Door Wagon) - With OEM Camera GSU405 08/07 -

 

0 Star Vehicles

Vehicle Series Year Model
Audi A3 Cabriolet 8P 07/08 -
Audi S4 (Sedan) 8K 05/09 -
Citroen C5 (Sedan) X7 09/08 -
Ford Falcon (Sedan) FG 05/08 -
Holden Commodore (Sedan) VE 08/06 -
Holden Cruze (Sedan) JG 06/09 -
Holden Epica (Sedan) EP 03/07 -
Honda Accord (Sedan) 50 02/08 -
Honda Accord Euro (Sedan) 10 06/08 -
Honda Civic (Sedan) 40 08/06 -
Hyundai i30 (5 Door Hatch) FD 10/07 -
Kia Cerato (Sedan) TD 01/09 -
Kia Cerato Koup (2 Door Coupe) TD 09/09 -
Mazda Mazda3 (Sedan) BL 04/09 -
Mazda Mazda6 (5 Door Hatch) GH 02/08 -
Mitsubishi Lancer (5 Door Hatch) CJ 10/08 -
Mitsubishi Lancer (Sedan) CJ 10/07 -
Proton Persona (Sedan) - 03/08 -
Subaru Impreza (Sedan) MY09 08/08 -
Toyota Corolla (Sedan) ZRE152R 05/07 -
Toyota Prado (5 Door Wagon) GRJ120R 03/03 -
Toyota RAV-4 (5 Door Wagon) ACA33R 02/06 -

 

View full results of the NRMA Insurance Reversing Visibility Index.

* Based on a Pure Profile survey, September 2009.

 

If you are a journalist seeking additional information you can contact our Corporate Affairs team on (02) 9292 9742.

 

 

NRMA Insurance is a provider of car insurance, motorcycle insurance, home insurance, business insurance, travel insurance, boat insurance and caravan insurance in NSW, ACT & TAS (boat and caravan insurance is not offered in Tasmania). Get your insurance quotes today. For insurance in other states and territories visit NRMA Insurance in QLD, SGIO in WA or SGIC in SA. NRMA Insurance is part of the Insurance Australia Group, who also own Buzz Car Insurance and Home Insurance.

Roadside assistance and related services are provided by National Roads and Motorists Association Ltd (NRMA Motoring & Services) which is a separate and independent company from NRMA Insurance

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